Buch
Monografie
Holding up half of the sky : the new women consumers of Asia
Verfasst von:
Hedrick-Wong, Yuwa
Singapore:
Wiley & Sons
,
2006
,
165 S.
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Weitere Informationen
| Einrichtung: | Frauensolidarität | Wien |
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| Verfasst von: | Hedrick-Wong, Yuwa |
| Jahr: | 2006 |
| Maße: | 21cm |
| ISBN: | 0470822066 |
| Sprache: | Englisch |
| Beschreibung: | |
| This book examines the dynamics of the rising power of women consumers in Asia, and how their changing roles in society are fundamentally altering their roles as consumers. The author provides a systematic analysis of the size, purchasing power, demographic and market characteristics of women consumers, and their outlook in the next ten years, across 11 affluent and emerging countries in Asia. Four broad market segments are analytically developed as a framework of analysis, with individual lifecycle stages specified within each segment as key determinants of consumption behaviour. | |
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